You know sometimes when you feel the power of an ad/viral/wom campaign and just cannot help be pulled into finding more about it? Well the latest one to do that to me is the Oasis ad seen here on youtube and talked about on my Twitterfeed by Tom Nixon.
I just spent 30 minutes trying to work out where the music is from (finally settled on True Romance/Badlands – hat tip my husband for the latter) and numerous Google searches revealed people are already discussing it. Added on 2 July it only has about 2000 hits so far so I’ll enjoy watching to see if this one becomes a win.
link to the official press release: http://tinyurl.com/5paevd
I’m looking forward to seeing where they go with this. I don’t know if you’ve seen the PUMA ad yet… but if you want to go VIRAL, then check this out.
http://casualtyofdesign.wordpress.com/2008/07/02/puma-shoes-knows-viral-marketing/
Truly,
Mr. Echo