anti-social networking

Much is written about teens abandoning social networks like Facebook and Twitter but not a huge amount on why.  Ever wondered why your kids or niece / nephew’s phone never stops beeping yet they rarely post anywhere?

It’s all about the anti-social networking. …

When my digital media students are sitting, waiting for class to start, and staring at their phones, they are not checking Facebook. They’re not checking Instagram or Pinterest or Twitter. No, they’re catching up on the news of the day by checking out their friends’ Stories on Snapchat, chatting in Facebook Messenger or checking in with their friends in a group text. If the time drags, they might switch to Instagram to see what the brands they love are posting, or check in with Twitter for a laugh at some celebrity tweets. But, they tell me, most of the time they eschew the public square of social media for more intimate options.

Full article from Quartz here.

Dear Facebook, enough already….

Dear Facebook,

Adele didn’t lose 4 stone in 1 month with just 1 easy trick. I’m pretty sure of that. 

I’m also *fairly* certain that the perfect gift for people who have everything, isn’t an oversized gerbil print t-shirt. 

I don’t want a FREE photo calendar, new smartpen or FAB UK app. And I am pretty damn sure all my friends don’t love Appliances Direct and Persil as often as you tell me they do. 

Now Facebook, I have always been one of the unpopular. Ignoring the hipsters who left FB yonks ago and sticking with you, despite the crap UX, rubbish privacy changes and poor returns for many marketers but really….you are pushing me to my limits. Seriously. 

You’ve been warned. Keep this up and I’m off. ‘k?

Yours exhaustedly,


forget product placement…

…why not just suggest your client produces a musical about its product and puts it on at Edinburgh festy, getting the audience to pay £11 a pop to watch what is essentially an ad. Oh, and then you sit back and watch the pretty impressive PR about the project roll out too….

….the product? Pot Noodle!

Here it is covered by Mark Sweney in today’s Media Guardian…

Now it’s Pot Noodle: The Musical

The world of Pot Noodle, a brand that made a virtue of the catch phrase “Slag of all snacks”, is to be turned into a musical comedy at this year’s Edinburgh Fringe Festival.

Pot Noodle’s ad agency Mother London has been developing a stage production – Pot Noodle: The Musical – based on some of the creative concepts used in advertising the snack in recent years and aims to dish up a “smorgasbord of comedy”.

The show is set in the “idyllic all-singing, all-dancing Pot Noodle factory”, where workers “pluck Pot Noodles fresh from trees, bottle feed and show them a whole heap of tender loving care”.

It follows the story of the hero Steve, who tries to woo Sandie and overthrow the “bloated overlord” of the Pot Noodle factory, Allan Little, who has killed his brother in a bid to siphon off money to “spend on fast cars and loose women of virtue”.

Little has a “beastly asthma suffering henchman” called Flick Ferdinando.

The show, which will run at the Assembly in Edinburgh from July 31 to August 25, has drawn creatively on the songs and themes that have run through Mother’s recent un-PC Pot Noodle TV campaigns.

In the musical Digger, who has just fled from his wedding, and the hero Steve walk down the street singing the “Pact song” from the Pot Noodle ad about never putting a woman before mates.

“We can stay up late till dawn, watching classic vintage porn,” the duo sing. “We can scratch our balls with pride, our man breasts don’t need to hide.”

The idea of a benevolent Pot Noodle world first appeared with a TV campaign featuring a fictitious Welsh town of noodle miners.

And the irreverent songs that will feature in the Fringe production have come from the recent “Pot Noodle says” ad campaign.

The campaign also featured two crooners spoofing Meatloaf’s Bat out of Hell and a 1980s power ballad with lines praying for women to be “easy, simple and hassle-free” like the snack.

The film, entitled Somers Town, is named after an area near King’s Cross in north London and tells of the friendship between two teenagers, one of whom is the son of an immigrant working on the new Eurostar terminal.

Mother is no stranger to extending brands beyond traditional TV advertising. Earlier this year the agency produced a feature film funded by Eurostar with Shane Meadows, the award-winning director of This Is England, which won top prize at the Edinburgh Film Festival.

chill with the still

You know sometimes when you feel the power of an ad/viral/wom campaign and just cannot help be pulled into finding more about it? Well the latest one to do that to me is the Oasis ad seen here on youtube and talked about on my Twitterfeed by Tom Nixon.

I just spent 30 minutes trying to work out where the music is from (finally settled on True Romance/Badlands – hat tip my husband for the latter) and numerous Google searches revealed people are already discussing it. Added on 2 July it only has about 2000 hits so far so I’ll enjoy watching to see if this one becomes a win.