Much is written about teens abandoning social networks like Facebook and Twitter but not a huge amount on why. Ever wondered why your kids or niece / nephew’s phone never stops beeping yet they rarely post anywhere?
It’s all about the anti-social networking. …
When my digital media students are sitting, waiting for class to start, and staring at their phones, they are not checking Facebook. They’re not checking Instagram or Pinterest or Twitter. No, they’re catching up on the news of the day by checking out their friends’ Stories on Snapchat, chatting in Facebook Messenger or checking in with their friends in a group text. If the time drags, they might switch to Instagram to see what the brands they love are posting, or check in with Twitter for a laugh at some celebrity tweets. But, they tell me, most of the time they eschew the public square of social media for more intimate options.
Adele didn’t lose 4 stone in 1 month with just 1 easy trick. I’m pretty sure of that.
I’m also *fairly* certain that the perfect gift for people who have everything, isn’t an oversized gerbil print t-shirt.
I don’t want a FREE photo calendar, new smartpen or FAB UK app. And I am pretty damn sure all my friends don’t love Appliances Direct and Persil as often as you tell me they do.
Now Facebook, I have always been one of the unpopular. Ignoring the hipsters who left FB yonks ago and sticking with you, despite the crap UX, rubbish privacy changes and poor returns for many marketers but really….you are pushing me to my limits. Seriously.
…why not just suggest your client produces a musical about its product and puts it on at Edinburgh festy, getting the audience to pay £11 a pop to watch what is essentially an ad.Oh, and then you sit back and watch the pretty impressive PR about the project roll out too….
….the product?Pot Noodle!
Here it is covered by Mark Sweney in today’s Media Guardian…
You know sometimes when you feel the power of an ad/viral/wom campaign and just cannot help be pulled into finding more about it? Well the latest one to do that to me is the Oasis ad seen here on youtube and talked about on my Twitterfeed by Tom Nixon.
I just spent 30 minutes trying to work out where the music is from (finally settled on True Romance/Badlands – hat tip my husband for the latter) and numerous Google searches revealed people are already discussing it. Added on 2 July it only has about 2000 hits so far so I’ll enjoy watching to see if this one becomes a win.