Many people spent the afternoon sobbing into their o2 contracts today as the iPhone pre-order system in the UK melted down.

As so often happens these days, a well-timed post on Twitter between Simon Bisson and Jon Silk then got me wondering why some people just HAVE to have the newest shiniest gadget as early as possible (if not before) and just cannot seem to wait.

According to the latest research from The Wellcome Trust, it isn’t just impatience or an obsession with big boys/girls toys it is in the genetic make-up of some of us and caused by the same chemicals that make us seek out other types of buzz….adrenaline sports, drink, drugs, gambling, you name it.

Does it explain why you can no longer move in our little cottage for camera bits, lenses, routers, flatscreen monitors/TVs and computers since my husband stopped going out boozing as much and gave up snowboard seasons?

Take heart though because the next time your partner goes mental at another sparkly delivery arriving on the doormat you can legitimately blame it your hugely enlarged ventral striatum!