reading: Google’s Tech City ‘launchpad’

Posted on by Becky Green (was McMichael)

London’s Tech City project received a boost from Google last night as the search giant announced that it had signed a 10-year lease on a seven-story office block.The new deal, which Google said was the first step in its commitment to support the Tech City start-up community, does not affect the location of Google’s main London HQ in Victoria, but is a coup for the Government-backed project to build the so-called “Silicon Roundabout” area of east London into a rival to Silicon Valley. Google declined to comment on how much the deal was worth but said it was significant.

via Google’s Tech City ‘launchpad’ welcomed by George Osborne – Telegraph.

PR: if you start with tactics, you’ll probably stay there

Posted on by Becky Green (was McMichael)

Thanks for pitching our business……..you’re the winner!

We loved your ideas, we loved your team but most importantly, we loved your strategy and how honest you were about how we needed to change…….

…..now can you write a tactical plan as we really need to hit the ground running and show some results.

Sound familiar?

There is nothing better than winning and starting work on a shiny new account…the ideas are overflowing, enthusiasm is high and the team is desperate to show what they can do and wow their newest client.

But don’t rush.  Get it right at the beginning and the ideas you proposed will work.  Pick up where the old agency left off (which probably wasn’t working or they wouldn’t have changed) and you are doomed to fail the same way!

Whilst demonstrating value quickly is paramount with a new client, if you don’t spend time getting the strategy right at the beginning of an engagement, the chances are you’ll never get opportunity to make the tweaks you recommended and that the client hired you for.

“working from home” still on the up

Posted on by Becky Green (was McMichael)

According to GetWorkSimple, the majority of employers now accept that teleworkers are more productive than their office based colleagues. With rising costs of travel and increased focus on the bottom line, many companies too are adopting a much more progressive approach to working policies as way to increase productivity and reduce office related costs.

Great news for non-london based PR types and even better news for working parents.


links for 2011-08-23

Posted on by Becky Green (was McMichael)