The tool for display advertising analyses the impact of advertising creative by tracking user eye movement. A pilot for BBH-clients Lynx, Audi and Barclays launched last week.

Futurist and author Kevin Kelly posits that in 10 years time, each of us will carry 2 computing devices on us: "one general purpose combination device, and one specialized device (per your major interests and style)." He also predicts that we will wear on average 10 computing things: "We'll have devices built into belts, wristbands, necklaces, clothes, or more immediately into glasses or worn on our ears, etc."