facebook logo sketch

Facebook’s latest algorithm change?

If you’re wondering how Facebook has changed its algorithm recently and what that means for your page it can basically be summed up as quality vs. quantity.

According to Digiday, the winners will be:

Winners

In-depth content
The websites that post high-impact, original stories, and ones with longer analysis that hold readers’ attention

Interactive content
Since time spent on the page will be a crucial factor

Variety
Publishers will do better if they mix up their Facebook posts with a variety of content forms

Losers

Clickbait and switch
It’s no surprise that high-frequency, low-quality posters will continue to get dinged.

The over-poster that under-delivers
One big change to how stories appear on Facebook will limit the number of posts from the same publisher going to the same user.

It is certainly be time to rethink some of the old rules about little and often and start to think about how Facebook content can encourage longer visits, higher impact and more original themes and creative.  It is worth keeping an eye on some of Facebook’s own best practice guides for page publishing.

anti-social networking

Much is written about teens abandoning social networks like Facebook and Twitter but not a huge amount on why.  Ever wondered why your kids or niece / nephew’s phone never stops beeping yet they rarely post anywhere?

It’s all about the anti-social networking. …

When my digital media students are sitting, waiting for class to start, and staring at their phones, they are not checking Facebook. They’re not checking Instagram or Pinterest or Twitter. No, they’re catching up on the news of the day by checking out their friends’ Stories on Snapchat, chatting in Facebook Messenger or checking in with their friends in a group text. If the time drags, they might switch to Instagram to see what the brands they love are posting, or check in with Twitter for a laugh at some celebrity tweets. But, they tell me, most of the time they eschew the public square of social media for more intimate options.

Full article from Quartz here.

Digital detox? Is it ever a good idea?

I’m off Facebook (and whatsapp). People who know me will know this is probably a bit hard for me to do as I rely on it heavily. It’s my primary messaging app, my school/PTA system, my newsreader, how I update family on our lives, crucial to elements of my work and my personal photo library/log for the kids…and on and on.

Over the past few years I’ve used it more than twitter and have all valued the feedback and interaction there much higher than on other channels.

But you can have too much of a good thing, right?

Maybe it’s my current state of mind or maybe it’s the recent election but I found myself veering between annoyance and self censorship on the platform. I wasn’t happy with either so for now, I’m off it.

Back here though where I hope to use the blog as a way to process some of the current things I am facing and struggling with as a working parent in a busy agency role.

More anon.

Dear Facebook, enough already….

Dear Facebook,

Adele didn’t lose 4 stone in 1 month with just 1 easy trick. I’m pretty sure of that. 

I’m also *fairly* certain that the perfect gift for people who have everything, isn’t an oversized gerbil print t-shirt. 

I don’t want a FREE photo calendar, new smartpen or FAB UK app. And I am pretty damn sure all my friends don’t love Appliances Direct and Persil as often as you tell me they do. 

Now Facebook, I have always been one of the unpopular. Ignoring the hipsters who left FB yonks ago and sticking with you, despite the crap UX, rubbish privacy changes and poor returns for many marketers but really….you are pushing me to my limits. Seriously. 

You’ve been warned. Keep this up and I’m off. ‘k?

Yours exhaustedly,

Becky 

DONTCONTACTME@facebook.com

On Monday, Facebook rolled out a new change where everybody’s published email address under contacts, was changed to a newly assigned one based on the @facebook.com format.  What this means for Facebookers is that anyone emailing them via their Facebook account would see their mail end up in FB messages, not the usual email inbox.

Facebook maintains it is giving the user the choice of email but as The Guardian blog puts it,

We shall gloss over the question of whether a “choice” really exists if a user is not aware of it.

Want to change yours back? Simple advice again from The Guardian about how to go about it: