reading: Campus Life at Facebook and Google – IEEE Spectrum

Campus Life at Facebook and Google

It’s like the difference between public and private school: Facebook and Google have very different vibes

Facebook traces its roots to Harvard, but the social networking company’s culture skews more toward public high school—a good one, to be sure, in an area with good demographics that’s also slightly frayed at the edges. Google, on its sprawling suburban campus, is the smug private school in a world of its own. Both companies provide lavish perks, including free food at all hours, but there are clear cultural differences if you look closely.

via Campus Life at Facebook and Google – IEEE Spectrum.

reading: why Facebook needs Sheryl Sandberg – BusinessWeek

Ever since Silicon Valley started turning out companies with beautiful growth charts, entrepreneurs and their investors have talked about the need for “adult supervision”—a seasoned executive who can take over a startup from its inexperienced founders, guide it through the hazards of hyperkinetic expansion, and convert a great idea or breakthrough technology into a bona fide business. Today, however, young founders generally want to remain at the helm of their companies, and there’s a new shorthand for the kind of leader who’s willing to serve as a second-in-command, complementing without overshadowing the wunderkind entrepreneur: a Sheryl Sandberg. As in, “we’re growing, but God knows how we’ll make money. What we really need is a Sheryl Sandberg.”

via Why Facebook Needs Sheryl Sandberg – BusinessWeek.

all publicity….etc? Seems so for the NSPCC….

Take one fake Facebook campaign….add rumours about the origin of the campaign being set up by paedophiles….add to the mix it is supposed to be for a charity that stops cruelty to children and you have an absolute PR disaster right?

Nope….not if handled correctly……four steps…

1) Find out as much as you can about the fake campaign and assess whether it is damaging or can be made into a positive for your brand
2) Give info clearly about the campaign as you know it, thank those for participating in good faith who clearly have an interest in your brand / cause

3) Clearly state the original campaign was not started by you but you are glad for the awareness it has caused (via online and trad media)

4) Whilst the interest is there, provide a call to action that can further benefit your brand/cause and maximise the current interest level

Well done NSPCC on the handling of the weekend’s fake facebook campaign – a lack of panic and an eye for an opportunity has enabled them to hit over 100,000 Facebook fans (and rising) and provided a great audience to share a review of their good work this past year.