One for my parent pals…

One of my clients – Hitwise – has taken a look at search volumes for the Toy Retailers Association (TRA) predictions for the top 12 must-have toys this Christmas.

The TRA didn’t rank the top 12 toys in any particular order, but using the top 10,000 search terms driving traffic to the Experian Hitwise Toys and Hobbies category in October this year, we can see the most popular toys by search clicks:

Old faves were missed off the list – such as Lego, Playmobil and Barbie and as Hitwise noted:

Barbie, Playmobil and Scalextric were all more popular than any of the top 12 toys listed above. Barbie in particular received four times as many searches as the LeapPad Explorer.

We’re planning on getting the LeapPad for our 5 year old although given the amount of time my daughter spends “borrowing” my iPad, I am not sure if this will be seen as an acceptable alternative! With less than 50 days left, better get a wriggle on with the shopping anyway.