Channel 4 has commissioned a new multi-platform comedy talkshow with Twitter at its heart. King Of… will turn to the twittersphere each week to canvas audiences at home on their opinions about all manner of subjects, to gauge which musical, newsreader or supermodel, for example, is considered leader in their field.

The show will be hosted by presenter and journalist Claudia Winkleman who will encourage viewers on Twitter to follow @C4Kingof and join in and continue discussing the topics by using the #kingof hashtag.

@C4Kingof will then retweet the best comments and at the end of each episode pronounce someone King of Tweets.

via C21Media:

Will be interesting to see how well PRs can respond to the outcomes and make the most of the results via other channels. (hat tip: @robertandrews)