Thinking about Philip tonight on the latest Apprentice episode and wondering if you can ever really choose what you want to be famous for? You think you have, you work quite hard, then a moment of madness and a badly thought out idea bites you firmly on the bottom.

Despite being an irritating pain in the backside boardroom he will, from this point forwards, only ever be known as Pantsman.

Nick’s quote, “Tell us about Pantsman Philip” – genius!

In a social media world where very little ever dies online, be careful what you put your name to has never been more relevant.