LeapPad Explorer, Moshi Monsters or Lego?

One for my parent pals…

One of my clients – Hitwise – has taken a look at search volumes for the Toy Retailers Association (TRA) predictions for the top 12 must-have toys this Christmas.

The TRA didn’t rank the top 12 toys in any particular order, but using the top 10,000 search terms driving traffic to the Experian Hitwise Toys and Hobbies category in October this year, we can see the most popular toys by search clicks:

Christmas 2011 top toys search volume.png

Old faves were missed off the list – such as Lego, Playmobil and Barbie and as Hitwise noted:

Barbie, Playmobil and Scalextric were all more popular than any of the top 12 toys listed above. Barbie in particular received four times as many searches as the LeapPad Explorer.

We’re planning on getting the LeapPad for our 5 year old although given the amount of time my daughter spends “borrowing” my iPad, I am not sure if this will be seen as an acceptable alternative! With less than 50 days left, better get a wriggle on with the shopping anyway.

 

10 signs you’re getting old

Image courtesy of cienpie

  1. When buying a gadget/appliance, you forgo a huge discount on a grey market import to have the peace of mind that John Lewis provides
  2. You do research before buying white goods /  contemplate joining Which?
  3. You have a National Trust membership
  4. You use it
  5. You buy an extended warranty
  6. You celebrate a morning to yourself/ the kids being out by listening to Radio 4 and/or reading the Sunday papers
  7. You say (or even think) “aahhh, peace and quiet” at any point in your day
  8. You get an early night, despite the kids being out, as you don’t want to risk not having a full 12 hours sleep
  9. You can’t sleep past 7am anyway
  10. You buy a Christmas present before the end of September
*sigh* I tick far too many of these boxes….