links for 2009-07-02
new tool helps PRs search for URLs as well as brands on Twitter
PRs are often responsible for managing listening campaigns or monitoring programmes to see who’s saying what about a client, brand or product online.
There are great tools around for searching on names and also RTs but what about where links/announcements/press releases are discussed / shared without the client name or a direct retweet?
It is hard to monitor what is being said and also to pick up on any issues that may be being talked about.
A new tool called Backtweets let’s you search for whenever your URL is tweeted (doesn’t matter if it is shortened using BIT.LY etc) and adds another, more thorough search element to any monitoring campaign. Definitely worth trying.
This is cross posted on my employer’s blog.
(Spotted via Steve Rubel )
links for 2009-07-01
don’t let fear hold you back
Uplifting post from Todd Defren last night reinforced what I feel about our agency. It is easy to attribute the knocks you get to being smaller, younger, newer than the rest but at the end of the day fortune favours the brave.
If there’s a competitor out there in your niche who’s having a good run of luck, don’t ascribe it to their size, their people, their practices, etc. You can win what they win. Try to scrap in the biggest sandbox you can find.
This is what I’ve learned as an entrepreneur. Nobody’s better than you. And you’re no better than anyone. Just try harder, be nicer, and work your tail off trying to exceed the expectations of prospects and customers.
I am freelance 