new tool helps PRs search for URLs as well as brands on Twitter

PRs are often responsible for managing listening campaigns or monitoring programmes to see who’s saying what about a client, brand or product online.

There are great tools around for searching on names and also RTs but what about where links/announcements/press releases are discussed / shared without the client name or a direct retweet?

It is hard to monitor what is being said and also to pick up on any issues that may be being talked about.

A new tool called Backtweets let’s you search for whenever your URL is tweeted (doesn’t matter if it is shortened using BIT.LY etc) and adds another, more thorough search element to any monitoring campaign. Definitely worth trying.

This is cross posted on my employer’s blog.

(Spotted via  Steve Rubel )

One comment

  1. Dirk Singer · July 5, 2009

    Completely agree, backtweets is a great find – spotted all sorts of things that had I managed to miss, and also shed some light on a few inbound links I’d been getting

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.