Christmas

LeapPad Explorer, Moshi Monsters or Lego?

Posted on by Becky Green (was McMichael)

One for my parent pals…

One of my clients – Hitwise – has taken a look at search volumes for the Toy Retailers Association (TRA) predictions for the top 12 must-have toys this Christmas.

The TRA didn’t rank the top 12 toys in any particular order, but using the top 10,000 search terms driving traffic to the Experian Hitwise Toys and Hobbies category in October this year, we can see the most popular toys by search clicks:

Christmas 2011 top toys search volume.png

Old faves were missed off the list – such as Lego, Playmobil and Barbie and as Hitwise noted:

Barbie, Playmobil and Scalextric were all more popular than any of the top 12 toys listed above. Barbie in particular received four times as many searches as the LeapPad Explorer.

We’re planning on getting the LeapPad for our 5 year old although given the amount of time my daughter spends “borrowing” my iPad, I am not sure if this will be seen as an acceptable alternative! With less than 50 days left, better get a wriggle on with the shopping anyway.

 

step. away. from. the. computer

Posted on by Becky Green (was McMichael)

1114566_snowflake_tree_1Five sure fire signs you need to take a break from social media this holiday:

– You couldn’t send your Moo Christmas cards because your iPhone lost your contacts
– You had no carols or Christmas songs because last.fm was down
– You burnt the turkey because you were twittering “I am burning the turkey”
– Your photos were up on flickr/facebook before the fat fella had got back up the chimney
– You tried to describe what you do for a job (including your use of social media) to elderly family members and were met by several blank and bemused faces (but *hopefully* resisted the urge to give a twitter demo)

Any more?