case study

Seasalt clothing: a case study in being helpful

Posted on by Becky Green (was McMichael)

Whilst over on the Isle of Scillies this weekend, I saw a very simple but very effective execution of the “be helpful” mantra.  Seasalt Clothing is a Cornish business that prides itself on beautiful design, ethical processes and high quality fabrics.  Its branch on St Mary’s (on the Isle of Scillies) stocks the majority of its range and is in a prime position on the largest island.  There are a number of clothing stores located nearby, all offering beach/surf/outdoors wear.  When the bus or taxi drops you from the boat or the helicopter in town, the first thing they say is “before you leave for the heliport or harbour, check your return flight/boat is on time by popping into Seasalt and they’ll let you know of any delays.”

“Hmmm…that’s really helpful,” I thought…..

…….whilst simultaneously buying £40 of organic cotton kidswear.

 

Not rocket science is it?

social media case study: Virgin gets it right with customer relations

Posted on by Becky Green (was McMichael)

What works about Virgin’s PR here is that the day, though militantly organised, somehow gives the impression of being cobbled together at the last minute (and that genuinely is meant as a compliment). Tea breaks and tongue-in-cheek ideas make the day fun for the teams, which feeds through into interactions with consumers.

Even the attitude of its press release was spot on, “None of us are going to stand up and say that we’re ‘social media experts’… We’re all learning about social and appreciate that by its nature it’s about community and, when working together, an engaged crowd consisting of Virgin teams along with fans and followers means a fantastic hotch potch of knowledge, ideas and expertise.”

via ReputationOnline » Blog Archive » Virgin’s social media ‘marathon’ was anything but tired.