Whilst over on the Isle of Scillies this weekend, I saw a very simple but very effective execution of the “be helpful” mantra.  Seasalt Clothing is a Cornish business that prides itself on beautiful design, ethical processes and high quality fabrics.  Its branch on St Mary’s (on the Isle of Scillies) stocks the majority of its range and is in a prime position on the largest island.  There are a number of clothing stores located nearby, all offering beach/surf/outdoors wear.  When the bus or taxi drops you from the boat or the helicopter in town, the first thing they say is “before you leave for the heliport or harbour, check your return flight/boat is on time by popping into Seasalt and they’ll let you know of any delays.”

“Hmmm…that’s really helpful,” I thought…..

…….whilst simultaneously buying £40 of organic cotton kidswear.

Not rocket science is it?