forget 50 shades of grey…..

….check out 50 shades of social!

Share This: The Social Media Handbook for PR Professionals’ is a crowdsourced social media book from the Chartered Institute of Public Relations, due for publication in print and digital formats by Wiley on Friday 20 July.

It started as an idea at a meeting presented by Stephen Waddington as a way to capture all of the social media training that the CIPR SM panel runs over the summer each year.  Since then, the idea has grown and finally came to fruition this week.

Since launch, the book has shot to number 1 on the Amazon PR and marketing bestseller charts based on pre-orders alone. The book is split into 26 chapters over eight topic areas, covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Each chapter has been contributed by one of the foremost experts in the given subject area. Even me. I did the psychology chapter 🙂

‘Share This’ has been edited by Stephen Waddington with contributions from Katy HowellSimon SandersAndrew SmithHelen NowickaGemma Griffiths, MeRobin WilsonAlex LaceyMatt ApplebyDan TyteStephen WaddingtonStuart BruceRob Brown, Russell GoldsmithAdam ParkerJulio RomoPhilip SheldrakeRichard Bagnall,Daljit BhurjiRichard BaileyRachel MillerMark Pack, and Simon Collister.

During the coming weeks, the book launch will be supported by the release of YouTube video introductions to each of the chapters by each of the authors; a social media quiz from the CIPR, designed to test the digital knowledge of practitioners; and will culminate in an exclusive invite-only launch event at Google Campus, east London on Wednesday 18 July. I have a couple of spare tickets so if you’d like to join me, let me know 🙂

Perhaps the most exciting thing is the endorsements we have received about the book.  ‘Share This’ has been endorsed by Lord Sugar; Paul Staines (aka Guido Fawkes); Paul Mylrea, Director of Communications at the BBC; Professor Tom Watson, Professor of Public Relations, Bournemouth University; Marshall Manson, Managing Director, Digital, EMEA, Edelman; and Avril Lee, Partner, CEO London, Ketchum Pleon, among others. Not too shabby, eh?

‘Share This’ will be available on Friday 20 July and is available in hardback (RRP: £16.99) and digital format (RRP: £10.99). It is available to pre-order from WileyAmazon and various other retailers.

Chapter One: An Introduction to Social Networks by fellow author Katy Howell is also freely available for download via the CIPR website.

Mothers Work! by Jessica Chivers

A new book coming out next month, aims to look at how you can make working motherhood work for your family, your employer and yourself.

The author, Jessica Chivers, is an inspirational speaker and uses her coaching capability and psychology background to help women and employers recruit, retain and manage the balance of work and family.

In her own words, the book is:

“65,000 words on what it takes to make working motherhood, work by Jessica Chivers coming your way from Hay House, June 2011. Inspiring, energising, practical and filled with the experiences of over over 150 real mothers. This is the book any confused and tired mother who’s wondering how the hell she’ll manage going back to work needs to read before she does. Clarity and confidence will be yours at the end of it, that’s my promise.”

More info at the Facebook group, Twitter feed or website.

books: one for the reading list

My old boss at Weber Shandwick, now CEO at Edelman – David Brain has a new book coming out. Here’s the official blurb…looks like it will be a good read. Buy it here:

Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders have learned how to harness the energy, ideas and enthusiasm of today’s empowered consumers. Crowd surfers have been smart enough to recognise that people all over the world – emboldened by a new spirit of enquiry and self expression, and powered by the internet – have changed the rules of the game. They realise that surrendering complete control, by giving their customer, partners and employees a greater say in the way that their organisation’s operate, is actually the most effective way to manage their destiny.

In Crowd Surfing, Martin Thomas and David Brain explore the lessons we can all learn from the corporate and political surfers, including Barack Obama’s campaign for the Democratic Party nomination in the US presidential election, why Dell went to hell and back before learning how to embrace the crowd, and why a Blue Monster has come to symbolise Microsoft’s new spirit of openness. They also analyse the leadership skills required in this new era of participation and dialogue and ask what these changes mean for marketers and managers everywhere.”