Take one fake Facebook campaign….add rumours about the origin of the campaign being set up by paedophiles….add to the mix it is supposed to be for a charity that stops cruelty to children and you have an absolute PR disaster right?
Nope….not if handled correctly……four steps…
1) Find out as much as you can about the fake campaign and assess whether it is damaging or can be made into a positive for your brand
2) Give info clearly about the campaign as you know it, thank those for participating in good faith who clearly have an interest in your brand / cause
3) Clearly state the original campaign was not started by you but you are glad for the awareness it has caused (via online and trad media)
4) Whilst the interest is there, provide a call to action that can further benefit your brand/cause and maximise the current interest level
Well done NSPCC on the handling of the weekend’s fake facebook campaign – a lack of panic and an eye for an opportunity has enabled them to hit over 100,000 Facebook fans (and rising) and provided a great audience to share a review of their good work this past year.
As Twestival approaches, another Twitter charity project appears in the rear view mirror – Tweetin’ hilarious.
In aid of Red Nose Day 2009 it is described as:
A new collection of comedy writing hopes to raise cash for Comic Relief – thanks to the micro-blogging site Twitter.
Journalists Linda Jones and Louise Bolotin are working on collecting and editing submissions for the TwitterTitters book by tweeting about it regularly.
Just one day after first mentioning the initiative on Twitter, they have found an illustrator and first submissions have been received. The deadline is Friday, February 20 at 4pm.
The resulting book will be published by self publishers Lulu.com, with all proceeds going to Comic Relief.
Short stories, scripts, poems and prose will all be accepted for the anthology and the word limit is 1,400 words. Copyright for the work is retained by the writer.
If you fancy yourself as a funnyman (or woman) get Tweeting. For more information, please contact Linda or Louise.
Cross posted with Ruder Finn’s blog
Just came across this new widget from the clever folks at NixonMcinnes. Follow the link and vote for what really gets your goat and help Oxfam in the process.
What gets your knickers in a twist?