social media | I am freelance

anti-social networking

Posted on March 3, 2016 by Becky Green (was McMichael)

Much is written about teens abandoning social networks like Facebook and Twitter but not a huge amount on why. Ever wondered why your kids or niece / nephew’s phone never stops beeping yet they rarely post anywhere?

It’s all about the anti-social networking. …

When my digital media students are sitting, waiting for class to start, and staring at their phones, they are not checking Facebook. They’re not checking Instagram or Pinterest or Twitter. No, they’re catching up on the news of the day by checking out their friends’ Stories on Snapchat, chatting in Facebook Messenger or checking in with their friends in a group text. If the time drags, they might switch to Instagram to see what the brands they love are posting, or check in with Twitter for a laugh at some celebrity tweets. But, they tell me, most of the time they eschew the public square of social media for more intimate options.

Full article from Quartz here.

forget 50 shades of grey…..

Posted on July 12, 2012 by Becky Green (was McMichael)

….check out 50 shades of social!

‘Share This: The Social Media Handbook for PR Professionals’ is a crowdsourced social media book from the Chartered Institute of Public Relations, due for publication in print and digital formats by Wiley on Friday 20 July.

It started as an idea at a meeting presented by Stephen Waddington as a way to capture all of the social media training that the CIPR SM panel runs over the summer each year. Since then, the idea has grown and finally came to fruition this week.

Since launch, the book has shot to number 1 on the Amazon PR and marketing bestseller charts based on pre-orders alone. The book is split into 26 chapters over eight topic areas, covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Each chapter has been contributed by one of the foremost experts in the given subject area. Even me. I did the psychology chapter 🙂

‘Share This’ has been edited by Stephen Waddington with contributions from Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Me, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall,Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

During the coming weeks, the book launch will be supported by the release of YouTube video introductions to each of the chapters by each of the authors; a social media quiz from the CIPR, designed to test the digital knowledge of practitioners; and will culminate in an exclusive invite-only launch event at Google Campus, east London on Wednesday 18 July. I have a couple of spare tickets so if you’d like to join me, let me know 🙂

Perhaps the most exciting thing is the endorsements we have received about the book. ‘Share This’ has been endorsed by Lord Sugar; Paul Staines (aka Guido Fawkes); Paul Mylrea, Director of Communications at the BBC; Professor Tom Watson, Professor of Public Relations, Bournemouth University; Marshall Manson, Managing Director, Digital, EMEA, Edelman; and Avril Lee, Partner, CEO London, Ketchum Pleon, among others. Not too shabby, eh?

‘Share This’ will be available on Friday 20 July and is available in hardback (RRP: £16.99) and digital format (RRP: £10.99). It is available to pre-order from Wiley, Amazon and various other retailers.

Chapter One: An Introduction to Social Networks by fellow author Katy Howell is also freely available for download via the CIPR website.

reading: what Google+ will mean for brands

Posted on September 29, 2011 by Becky Green (was McMichael)

A great summary of the way brands are approaching Google+ and what is in it for them from Andrew Blakeley @ The Wall Blog

– They don’t see this as a “Facebook killer” and said several times during the meeting, “you’ll still need Facebook, and you’ll still need Twitter”

– They don’t see it as as social network, rather a social enhancement to the whole web. One day everyone will need a G+ account because it’s practically impossible to use the internet without using Google owned sites.

– It’ll be nice and open for competitions for brands, UNLESS they are trying to use them to gain +1s on their content, in order to affect search results. You will be able to use inclusion in Circles as an incentive for contests.

– The +1 Button is going to be huge. By owning a brand page and using +1 Buttons on your other owned sites, you create a link between them, demonstrating that they are official, and improving search rankings.

– +1 Buttons will appear on all ads in the Google Display Network. +1ing them will count towards the final landing URL. Users will be served more relevant ads than ever, based on their friends’ +1s and ad clicks.

– Circles will be great for segmentation. Brands will be able to segment their users into different circles and push out different messages to each.

– G+ will be a testing ground for ideas – trying them on a small circle of fans – say 100 – and seeing how that goes before pushing an idea to the entire consumer base.

– Hangouts are the main distinction from Facebook. The ability to host hangouts with fans, and consumers, and then publish them to YouTube for the whole world to see is likely to become much more normal. Only 10-15 may be able to participate at once, but thousands can watch a “stadium” hangout.

– People are already using Hangouts innovatively, from Dolly Parton chatting to fans, to hosting focus groups, to creating a remote baby-sitting tool.

– Another thing that may be useful for brands is the Android App and Instant Upload – imagine being at a brand event and being able to put the pics up, for everyone who couldn’t make it, in seconds.

– The Android app and Instant Upload will make brand events more instantly shareable to the web. Imagine being at a brand event and being able to put the pics up, for everyone who couldn’t make it, in seconds, without having to go through any complicated upload sequences.

via What Google+ will mean for brands | The Wall Blog.