Interesting piece by Chris Lee in New Media Knowledge today about the UK blogging market, based on a survey by ComScore issued last week.
ComScore claims that blogs are increasingly displacing traditional media usage and recent statistics appear to back that up. During August, less people read newspapers than read blogs, with 11.25 million Brits buying a paper compared to 14.5 million visiting blogs.
Worth a read and I am in it 🙂
At work, we’re in the process of renovating our agency website and a few of the Ruder Finn team have joined the blogging masses too – shameless pimp but hey ho, it’s there if you fancy taking a look.
Things have been changing for a while at Ruder Finn, we’ve been slowly but surely building up our technology and interactive practice (huge in US and Asia but we’ve been predominantly healthcare, corporate and parliamentary in the UK for the past few years) and things are really taking off at the moment. Good times 🙂
Finally we can ask the question and see the answer so many were waiting for:
As we all wake up this morning, news of Obama’s victory is everywhere.
As I sat up (as I always do..for as long as I can) watching the results come in, I was kept highly amused and entertained by the folks on my Twitterfeed.
I stayed up til around 3am and the pointers were all there for a pretty impressive result. This was my first social network-style election (bar London Mayor).
Chatting to various people in the UK and US, certainly made for an interesting election night, that is without the highlights of Hitchens on the beeb, CNN’s hologram use, Dimbleby’s grumpy mood and Vine’s inability to control the Mission Impossible style touchscreen on occasions amongst others!
The use of social media will no doubt be debated by many along the whole election process as it is one hell of a big case study but as far as I am concerned last night was another win for Twitwatching!
Courtesy of the European collaborative art project – THIS IS NOW – this photo by Eliz.Avery sums up what many people will be doing this evening…
See you on the other side.
Ok so Wired says Blogging is dead, yet according to research out from ComScore today, 14.5 million of us Brits read at least one blog in August alone.
Compare this to the UK daily papers that achieved a combined readership of 11.25 million in the same period…
Blogging is here to stay. Posts might become shorter, more visual, more video based as trends change but the very nature of individuals logging stuff on the web isn’t going to disappear any time soon,.
With an audience of 14.5 million of us a month reading what others have to say, why would it?
I am freelance 