Why oh why oh why in an age where it has never been easier to reach a diverse population or hire a team that fully reflects a diverse range of people, do soooo many agencies leave diversity down the bottom of the priority list.  This isn’;t about box ticking or an equal opps rant.  This is about common bloody business sense.

Want to sell to mums, errr, have some mums on your team.

Want to sell to flexible workers….maybe don’t have an entire team of London-based twenty-somethings who live in Clapham and don’t have families doing the comms.

Running a campaign for women? Why are there only men on the senior account team?

You get it. I know. So I’ll stop ranting.

But a final plea to the PR industry….mix it up for Gawd’s sake….let’s get rid of this typical white middle class industry with mostly women at junior ranks and mostly men at the top. If we can’t get our shit together for equal opportunities, at least let’s get better at what we do.

useful comms quotes #329 – Seth Godin

If you don’t get it built, the work doesn’t matter.

So when you’re pitching, writing plans, costing proposals and brainstorming endlessly, remember – that work, that investment, that blood sweat and tears doesn;’t matter if you can’t actually persuade someone to take the risk, run with the idea and do the campaign.
As an industry, we place a lot of emphasis on creativity and ideas people.
But the people who make them happen, push them through, get them bought and finish them off are the ones you need in your team too.

Hockney thoughts

71% awesome and 29% poor. The curation seemed muddled in places and the rooms didn’t always provide the depth required.

Wanted to dive into the fabulous huge canyon canvasses and the gridlines provided the structure that my brain requires to look at things that overwhelming.

I liked the idea of the ipad art but felt it almost cheapened his work.  They seemed like finished articles rather than sketchbooks and the screen size and medium made them seem disposable, almost like stock images in some cases.

One of the rooms was indulgent and full of what seemed to be almost sell out commissions (sermon on the mount).

Lovely random early work and the first part of the video is beautiful. The last part with the dancers made me weep for 15 minutes of my life I will never get back…

From a creative perspective, I LOVED the way that in many cases,  the journey was as interesting as the finished piece. The sketchbooks were so beautiful and I wished I could sit there flicking through them all…..

….would happily go again.