The (CoolBrands) ranking, which has been running since 2001, has become the definitive guide to the world’s coolest companies. This year’s list is topped by luxury car brand Aston Martin, which has held the top spot for four of the past five years. It sheds light on what exactly constitutes cool in 2012.

The CoolBrands top 20 collest brands of 2011

1 Aston Martin – Automotive/Cars

2 Apple – Technology/General

3 Harley-Davidson – Automotive/Motorbikes

4 Rolex – Fashion/Accessories, Jewellery, Watches

5 Bang & Olufsen – Technology/General

6 BlackBerry – Technology/Telecommunications

7 Google – Online

8 Ferrari – Automotive/Cars

9 Nike – Sportswear & Equipment

10 YouTube – Online

11 Alexander McQueen – Fashion/Designer

12 Dom Perignon – Drinks/Champagne

13 PlayStation – Leisure & Entertainment/Games & Toys

14 Ray-Ban – Fashion/Accessories, Jewellery, Watches

15 Chanel – Fashion/Designer

16 Nintendo – Leisure & Entertainment/Games & Toys

17 Vivienne Westwood – Fashion/Designer

18 Agent Provocateur – Fashion/Lingerie

19 Tate Modern – Leisure & Entertainment/UK Attractions & The Arts

20 Maserati – Automotive/Cars

 

Do you agree? What would be in your top 20 list?

via CoolBrands: How to capture the essence of cool – Marketing news – Marketing magazine.