What works about Virgin’s PR here is that the day, though militantly organised, somehow gives the impression of being cobbled together at the last minute (and that genuinely is meant as a compliment). Tea breaks and tongue-in-cheek ideas make the day fun for the teams, which feeds through into interactions with consumers.

Even the attitude of its press release was spot on, “None of us are going to stand up and say that we’re ‘social media experts’… We’re all learning about social and appreciate that by its nature it’s about community and, when working together, an engaged crowd consisting of Virgin teams along with fans and followers means a fantastic hotch potch of knowledge, ideas and expertise.”

via ReputationOnline » Blog Archive » Virgin’s social media ‘marathon’ was anything but tired.