You’re not here for a haircut: how to be a good PR consultant to clients

A little follow up post to my “how to be the perfect PR client” post from earlier this month, here’s a list of my top 10 tips for being a good PR consultant…love to hear your additions as always:

  1. Read. A lot.
  2. Consult them. A lot. Don’t *ever* just “yes” your clients (imagine pitching a release to Charles Arthur for example and then check it still sounds like a good release/angle/story?!) Be honest, follow your gut feeling.Β  If it sounds like marketing puff, don’t just keep quiet – speak up
  3. Contribute. Ideas, thoughts, advice, research, analysis
  4. Remember.Β  Names, faces, authors, briefings, actions – the list is endless but don’t let stuff slip
  5. Remember the smaller stuff too – birthdays, anniversaries, holiday destinations – ask questions and be interested
  6. Be visible. Hot desk at client’s offices, walk around and get to know everyone
  7. Be a “so what” test. Question things. Is it right? Will it work? What’s the objective? Why are you using that phrase? Is it different? Is it fresh? Because a client thinks it’s news, can you sell it? If not, why not? What *will* make it work? Offer solutions as well as questions….
  8. Be accepting. If you have advised a client about something and they ignore it- don’t take it personally – move on. Get over it
  9. Be positive and FULL of energy.Β  Guess what? You’re paid to be here so for God’s sake smile and engage properly – look for the positive in situations, don’t dismiss ideas without offering alternatives
  10. Over deliver…consistently. Always. Set targets and then blow them away

Any more for any more?

6 comments

  1. katie moffat · June 1, 2009

    Agree with all of them, particularly number 1. You’ve got to be the sort of person that is interested in the world around them – not just topics that appeal to you personally.

    I’d add:

    11. Show them new things – technology, stories, people who can help them – excite them.
    12. Be incredibly, unbelievably organised.

    • Rebecca McMichael · June 1, 2009

      Good points Katie.

  2. Laura Lynne · June 1, 2009

    Great points..

    I think the only additional point that I would add to the great list is to be creative and challenge the norm (constantly challenging all parties to look at what they usually do and try something new)

    • Rebecca McMichael · June 1, 2009

      Defo another good point Laura

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