Do you have customers or members? If you changed your model to have members instead, what would that look like? If people had to subscribe, or be admitted, or apply… and if you had to please the membership, not convert new strangers. The web likes businesses that have members.
via Seth’s Blog: Do you have customers or members?
How would your business change if you removed the word customer from your strategy or model and started building a strategy around your members? A greater focus on customer service? More importance placed on members understanding you and valuing the products you offer? A focus on building advocacy, renewals and references instead of adding heaps of new people to the list?
As usual, Seth provides food for thought.