Anyone in technology PR who isn’t recalibrating their business and tightening their belts should take a look at the latest list collated by CNET on tech redundancies.  CNET has also put together a link to track its coverage of layoffs and financial news within the sector here and suggests a Twitter search to get a live picture of the situation.  It ain’t pretty.

As clients and prospects increasingly look to cut costs it is imperative they see value, creativity, impeccable quality, huge results and genuine business benefit from the campaigns we run.

So the old “plan for the worst, hope for the best” saying has rarely been truer than today.