Twitter and Summize…a match made in heaven?

So Twitter has bought Summize, not exactly unexpectedly and turned out to be a bit of a non-story…as with so many things, the story was in the speculation I guess with the main discussion happening last week.

So what will it mean for Twitter then and its loyal users?

A sketch of search inside Twitter

According to the Twitter blog….

Like Twitter, Summize offers an API so other products and services can filter the constant queue of updates in a variety of ways. The Summize service and API will be merged with our own and integrated under the Twitter brand.

There is an undeniable need to search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. We will be adding search and its related features to the core offering of Twitter in the very near future. In the meantime, everyone is welcome to access search.twitter.com—there’s no need for a Twitter account.

Good news if you ask me.

Summize is a great tool and in my opinion it is the best way of using Twitter for PR research.  It provides an instant snapshot of the live conversation about any given topic, product, company or person at any time.

Combine that with 5 new engineers now on the Twitter payroll and it might just help keep the fail whale away too…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s