links for 2011-01-20

  • PRWeek set out to pinpoint the five key trends that will define 2011. We began by canvassing senior PR professionals, asking them their views on what would be the defining events, technology, media happenings and other trends this year.
    Around 40 predictions were generated. These ranged from the obvious, such as: 'The Royal Wedding will dominate the media in 2011,' to the frankly bizarre: '2011 will see the first self-cleaning baby that sleeps through the night.'
  • But if there’s one thing that isn’t over it’s digital, which is why I get grumpy when I hear people talking post-digital trash. I understand what they’re trying to say. Hell, some of my best friends are post-digital. They’re suggesting digital is everyday and normal, that it shouldn’t be treated as something special. That ordinary, real people don’t regard digital as something different or extraordinary. And that we should be looking beyond the technology and focusing on human fundamentals.
  • What Glee Means for Twitter & TelevisionBy MIKE MELANSON of ReadWriteWebPublished: January 19, 2011SIGN IN TO E-MAILPRINT When you watch TV, do you watch with a smartphone in-hand or a laptop by your side, so you can keep up with what everyone is saying on Twitter? One TV show, more than the rest, has captured the attention of the Twitterverse and its popularity has implications for both Twitter and television.

CIPR mentoring scheme launches – good news for the industry

The CIPR is piloting a national mentoring scheme for its members, starting in March 2011.

 

 

 

 

 

The CIPR hopes the annual programme of one-to-one personal engagement will develop and coach PR practitioners to achieve more from their careers.

Each mentor will go through training on the mentoring process, which will include guidelines on levels of engagement, expected commitment and what mentees should get from the scheme. The role of mentors may vary from the need to act as a role model, a sounding board, a guide and a skills developer to an advocate and a champion.

It is hoped the scheme will help advance the practice, professionalism, educational standards and status of public relations within the UK.

via CIPR plans to launch mentoring scheme to develop and coach PR staff – PR and Public Relations news – PR Week.

My thoughts: I think this is a GREAT idea.

Throughout my career, I have been fortunate to be mentored by some of the best in the industry. I think formal processes around mentoring don’t always work such as strict timing, format etc) but putting people in touch with senior figures they like and respect is invaluable as is the possibility of external references, networking opportunities and learning from beyond the walls of your own agency.

Ditto for senior bods, I find I learn as much from the people I have mentored as they probably did from me.  Very worthwhile.

links for 2011-01-18

  • ew research into the science of rumours suggests Obama's approach may be a sounder strategy – and the reasons why it makes sense suggest that we misunderstand both how rumours work and why they exist. Rumours, it turns out, are driven by real curiosity and the desire to know more information. Even negative rumours aren't just scurrilous or prurient – they often serve as glue for people's social networks. And although it seems counterintuitive, these facts about rumour suggest that, often, the best way to help stem a rumour is to spread it. The idea of "not dignifying a rumour with a response" reflects a deep misunderstanding of what rumours are, how they are fuelled, and what purposes they serve in society.
  • Information is the capital market of Washington, so you know something that other people don’t know and you know something earlier than other people know it is a formulation for increasing your status and power
  • The iconic Goonhilly Satellite Earth Station on Cornwall’s Lizard peninsula could once again play a ‘starring’ role at the forefront of technology.