social media case study: Virgin gets it right with customer relations
What works about Virgin’s PR here is that the day, though militantly organised, somehow gives the impression of being cobbled together at the last minute (and that genuinely is meant as a compliment). Tea breaks and tongue-in-cheek ideas make the day fun for the teams, which feeds through into interactions with consumers.
Even the attitude of its press release was spot on, “None of us are going to stand up and say that we’re ‘social media experts’… We’re all learning about social and appreciate that by its nature it’s about community and, when working together, an engaged crowd consisting of Virgin teams along with fans and followers means a fantastic hotch potch of knowledge, ideas and expertise.”
via ReputationOnline » Blog Archive » Virgin’s social media ‘marathon’ was anything but tired.
hedging bets on Tweeters’ sentiment
News junkies are not the only ones who have taken notice of the value of information coming out of Twitter. Derwent Capital Markets is developing a “Twitter hedge fund” that will make market predictions solely based on sentiment analysis of Twitter users (based on research out of MIT). Based on initial investor interest, Derwent Absolute Return Fund Ltd is expected to launch with approximately $100 million in assets.
via Twitter Is About To Get Bigger – Kashmir Hill – The Not-So Private Parts – Forbes.
links for 2011-04-16
-
Psychologists have termed this behaviour as Fear of Missing Out (FOMO) and reckon that for some, the anxiety associated with potentially missing something is so strong that we find it impossible to disconnect.
links for 2011-04-15
-
They summarise why a prospect will agree to meet an agency based on calling prospects who meet the agreed criteria of vertical market, size, spend, profile and location.
Rapport with prospect (this scored highly in those disciplines where there are neither discernible differentiators nor clear ROI, for example, Creative or Corporate communications agencies)Direct relevant experience supported by case studies (this scored highly in all disciplines, particularly PR and creative)Proven ROI supported by case studies (particularly relevant in PR and Direct Marketing)Unique methodology (primarily in Research)Niche skill set, namely in technology (mainly in Digital and Research)Chance of gaining insight from the meeting (mainly in creative and PR)Location of the agency (again, mainly in creative and PR)
I am freelance 