reading: geosocial networking-the secret sexism of social media | The Economist

Posted on by Becky Green (was McMichael)

It occurred to me that I have yet to hear a woman brag about getting a badge from Foursquare, and that I never will. In fact, come to think of it, I barely hear women mention such services at all. Over the following weeks I kept a sharp eye (and ear) out, and only found one friend—tech-savvy and typically an early adopter of all manner of gadgetry—who described herself as a Foursquare fan. Just the other day, she said, she had been sitting by herself eating a lonely crepe. Killing time, she checked in to the restaurant and, as luck would have it, a friend who was in the neighborhood dropped by.

via Geosocial networking: The secret sexism of social media | The Economist.

reading: slight dip sees Mail Online stay top with 64m browsers – Press Gazette

Posted on by Becky Green (was McMichael)

Mail Online – Daily total: 3,596,040; monthly total: 63,753,237; daily total up 52 per cent year on year; monthly total up 57.4 per cent year on year

Guardian – Daily total: 2,407,265; monthly total: n/a; daily total up 31 per cent year on year; n/a

Telegraph – Daily total: 1,932,618; monthly total: 38,402,509; daily total up 22.1 per cent year on year; monthly total up 27 per cent year on year

Mirror Group Digital – Daily total: 631,100; monthly total: 14,108,330; daily total up 42.9 per cent year on year; monthly total up 51.2 per cent year on year

Independent – Daily total: 586,070; monthly total: 12,852,508; daily total up 28.7 per cent year on year; monthly total up 30.2 per cent year on year

via Slight dip sees Mail Online stay top with 64m browsers – Press Gazette.

reading: Behind the scenes at Today, the most influential programme on British radio | Media | The Guardian

Posted on by Becky Green (was McMichael)

The Today programme is, of course, a legend, but now we know it has never been more popular: the latest figures put its audience during the first three months of this year at 7.03 million, 600,000 more than last year and an absolute if slightly controversial record.It has its critics, of course, some vociferous. Staid, elitist, rarefied. Fewer resources are leading to more mistakes, some complain. Others regret the loss of tone and talent injected by Todays dedicated reporters; the reliance instead on correspondents obliged to serve a multitude of BBC outlets at the same time. The programmes structure is too inflexible, people argue; unable to pick up a story and run with it, like more fluid formats. And its presenters, of course, are variously impertinent and aggressive if not downright rude  Humphrys, use 10 words when two would do James Naughtie, cant construct an argument Sarah Montague, or are too lightweight Davis.

via Behind the scenes at Today, the most influential programme on British radio | Media | The Guardian.

links for 2011-05-23

Posted on by Becky Green (was McMichael)

  • Coca-Cola Marketing Shifts from Impressions to Expressions – Joe Tripodi – The Conversation – Harvard Business Review
    So, in addition to "consumer impressions," we are increasingly tracking "consumer expressions." To us, an expression is any level of engagement with our brand content by a consumer or constituent. It could be a comment, a "like," uploading a photo or video or passing content onto their networks. We're measuring those expressions and applying what we learn to global brand activations and those created at the local level by our 2,700 marketers around the world. For example, in our 24-Hour Live Session with Maroon 5, we captured impressions (the number of online views) but gained tremendous insights from expressions by our consumers — their comments, input on the song that was being created and what they shared with their networks.
    (tags: marketing socialmedia engagement coke casestudy expressions)