social media: creating a winning campaign

Image courtesy of Hugh McLeod

Image courtesy of Gaping Void

Great post here from Darren Barefoot on how to create the much sought after social media purple cow. His checklist is about right for every industry I can think of:

  1. Bring the funny
  2. Explore extremes
  3. Keep it short
  4. Go meta
  5. Give it away
  6. Add mystery
  7. Respond to current news
  8. Bring sexy back
  9. Demonstrate extraordinary skill
  10. Embrace the ephemoral

And the most important piece of advice….you are creating it for your audience; not for everybody so don’t try to be all things to all people.