remarkable companies – who makes your list?

Seth Godin is inviting people to contribute 200 words about a company they see as being remarkable for the updated version of Purple Cow. You can’t work for or with any company you put forward and entries need to be in by midnight EST on 24th may so you haven’t got long now!

I just had a go.

My purple cow is Howies, you might know it.  Whether it gets in or not, I think they are a remarkable bunch.

Howies clothing is a truly remarkable organisation.  It makes and sells clothes.  But it provides brainfood.

Howies partners with charities, views its business through truly sustainable eyes and makes the most beautiful brochures I have ever seen.  The reason it can do this is because it understands its customers. It also understands they care about the future of surfing, the battle for clean beaches, the world’s coolest skate parks, sustainable organisations, ethical supply chains….you get the picture.

Howies is one of the few organisations that manages to completely personalise its company by making every employee “the brand”.  So they photograph the stories for the catalogue.  They write the blog.  They hold charity debates in their local stores.  Howies features its product by showcasing it in a world its customers care about.  But it does this from the roots of the company, not just out of the marketing department. And although it shouldn’t be, that is still pretty remarkable.

Which company is remarkable enough to make it onto your list?

social media: creating a winning campaign

Image courtesy of Hugh McLeod

Image courtesy of Gaping Void

Great post here from Darren Barefoot on how to create the much sought after social media purple cow. His checklist is about right for every industry I can think of:

  1. Bring the funny
  2. Explore extremes
  3. Keep it short
  4. Go meta
  5. Give it away
  6. Add mystery
  7. Respond to current news
  8. Bring sexy back
  9. Demonstrate extraordinary skill
  10. Embrace the ephemoral

And the most important piece of advice….you are creating it for your audience; not for everybody so don’t try to be all things to all people.