21st century fanclubs

787059_crowdInteresting post on the changing role of the publicist by Ben Ayers at ITV. As celebrities and public figures continue to embrace new apps such as Twitter to engage directly with their fanbase, what does the future hold for publicists?

Publicists still need to have one toe in the old media pond, providing stories and stoking up excitement around a show for the traditional media outlets but to stay on top of their game the other must be fully submerged in the swirling new media waters.

On the downside, I think the future will bring a whole new level of public slip-ups too which given the highly visible nature of tools such as Twitter will require a large amount of firefighting.  Let’s hope that this era of open communication that is a fan’s dream doesn’t become a publicist’s nightmare.