So today saw the much publicised launch of the Chris Evans breakfast show on Radio 2.  I for one have been looking forward to it as a halfway house for those of us too sensible for Moyles but not yet ready for Wogan.

The show was billed as an “interactive show for all the family”. Great I though, popped onto Twitter to @achrisevans to see what the listeners / man himself were tweeting about.  Aside from a few thanks tweeted before the show, nothing….

Popped onto facebook to see if there was an official fan page….found this group with about a hundred fans and no content on it….

Went to the radio 2 homepage which had a lovely graphic:

And a link to Chris’ blog……..not updated since Jan 5th.

Come on Chris – I always held you up as a broadcaster that made his success from really knowing your audience…but a breakfast slot with a phone-in doesn’t cut it as an interactive show today I’m afraid.