PR: the future’s humble

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Ged tagged a few of us in a meme about the future of PR a little while back. As ever, my response is a bit later than planned 🙂

The tools, the rules, the results and the mistakes we make will continue to change but one trend I think we’ll see more of is a move towards humility.

The quickest way to spot someone who is just trotting out the same old ideas and the same old tried and trusted campaigns (despite their current relevance) is by their arrogance and cockiness.

Holding onto clients in a recession whilst continuing to be creative and do new things is scary so in my opinion, the future of PR is a humble one.  People truly pushing things in new directions are the ones with their heads down sharing, measuring and continually improving what they do, not the ones with their well-beaten chests out.