reading: what Google+ will mean for brands

A great summary of the way brands are approaching Google+ and what is in it for them from Andrew Blakeley @ The Wall Blog

– They don’t see this as a “Facebook killer” and said several times during the meeting, “you’ll still need Facebook, and you’ll still need Twitter”

– They don’t see it as as social network, rather a social enhancement to the whole web. One day everyone will need a G+ account because it’s practically impossible to use the internet without using Google owned sites.

– It’ll be nice and open for competitions for brands, UNLESS they are trying to use them to gain +1s on their content, in order to affect search results. You will be able to use inclusion in Circles as an incentive for contests.

– The +1 Button is going to be huge. By owning a brand page and using +1 Buttons on your other owned sites, you create a link between them, demonstrating that they are official, and improving search rankings.

– +1 Buttons will appear on all ads in the Google Display Network. +1ing them will count towards the final landing URL. Users will be served more relevant ads than ever, based on their friends’ +1s and ad clicks.

– Circles will be great for segmentation. Brands will be able to segment their users into different circles and push out different messages to each.

– G+ will be a testing ground for ideas – trying them on a small circle of fans – say 100 – and seeing how that goes before pushing an idea to the entire consumer base.

– Hangouts are the main distinction from Facebook. The ability to host hangouts with fans, and consumers, and then publish them to YouTube for the whole world to see is likely to become much more normal. Only 10-15 may be able to participate at once, but thousands can watch a “stadium” hangout.

– People are already using Hangouts innovatively, from Dolly Parton chatting to fans, to hosting focus groups, to creating a remote baby-sitting tool.

– Another thing that may be useful for brands is the Android App and Instant Upload – imagine being at a brand event and being able to put the pics up, for everyone who couldn’t make it, in seconds.

– The Android app and Instant Upload will make brand events more instantly shareable to the web. Imagine being at a brand event and being able to put the pics up, for everyone who couldn’t make it, in seconds, without having to go through any complicated upload sequences.

via What Google+ will mean for brands | The Wall Blog.

reading: Google’s Tech City ‘launchpad’

London’s Tech City project received a boost from Google last night as the search giant announced that it had signed a 10-year lease on a seven-story office block.The new deal, which Google said was the first step in its commitment to support the Tech City start-up community, does not affect the location of Google’s main London HQ in Victoria, but is a coup for the Government-backed project to build the so-called “Silicon Roundabout” area of east London into a rival to Silicon Valley. Google declined to comment on how much the deal was worth but said it was significant.

via Google’s Tech City ‘launchpad’ welcomed by George Osborne – Telegraph.

reading: Campus Life at Facebook and Google – IEEE Spectrum

Campus Life at Facebook and Google

It’s like the difference between public and private school: Facebook and Google have very different vibes

Facebook traces its roots to Harvard, but the social networking company’s culture skews more toward public high school—a good one, to be sure, in an area with good demographics that’s also slightly frayed at the edges. Google, on its sprawling suburban campus, is the smug private school in a world of its own. Both companies provide lavish perks, including free food at all hours, but there are clear cultural differences if you look closely.

via Campus Life at Facebook and Google – IEEE Spectrum.