Following on from the relaunched website last year, the CIPR is rolling out “The conversation” – a one-stop shop for blog posts and industry news pertinent to all things PR and can benefit PRs in the following ways:
– it contains masses of content from leading practitioners, consultancies, academia and students, from the UK and further afield
– you can register and syndicate you personal or company blogs to increase the audience you receive
– you can upload consultancy profiles and link to the wider industry online
– you can comment on posts and receive points of view on your own content
– there’s no need to fill out lengthy registrations, you can log in with existing social network permissions
This is the first attempt by a professional body to run such a large social network and it will be launched officially at the Chartered Institute of Public Relations’ (CIPR) s social media conference, 11 April.
See the official launch post here on the CIPR site:
It will mean that syndicating blogs couldn’t be easier, as it will allow the wider PR community to find your content, find your personal, business and consultancy profiles, and respond to your news and points of view.
What’s more, this is an open community – you do not have to be a CIPR member to take part in The Conversation. Everyone is welcome to register themselves and their organisation.
Happily, we don’t need to ‘make friends’ all over again. We can give The Conversation permission to link up with our existing social networks and those relationships are established immediately. One of the many good things about The Conversation is that you won’t need to share your passwords with us. It is, as the CIPR’s Social Media Panel say, ‘instant social glue’.
The Conversation is therefore a really exciting addition to the CIPR’s website – and we want your input. It won’t match Facebook for functionality or LinkedIn for seeing who’s connected to whom, but it is the first platform of its kind provided by a professional body. We hope you’ll jump in, and work with us as we iron out the inevitable glitch or two.
I am looking forward to having a nosey around when it is live next week – hope to see you there too.
Cross posted with my work blog
Before leaving for maternity leave last year, I was invited to be part of the CIPR’s social media panel along with:
- Daljit Bhurji ACIPR – Managing Director, Diffusion (@Daljit_Bhurji)
- Mark Borkowski – Managing Director, Borkowski (@MarkBorkowski)
- Rob Brown FCIPR – Managing Director, Staniforth (@robbrown)
- Stuart Bruce MCIPR – Managing Director, Wolfstar (@stuartbruce)
- Dominic Burch – Head of Corporate Communications, ASDA (@dom_asdaPR)
- Simon Collister – Head of Non-Profit and Public Sector, We Are Social (@simoncollister)
- Gemma Griffiths – Client Director, Racepoint (@GemGriff)
- Katy Howell – Managing Director, Immediate Future (@katyhowell)
- Marshall Manson – Director of Digital Strategy, Edelman (@marshallmanson)
- Danny Rogers – Editor, PR Week (@dannyrogers2001)
- Julio Romo MCIPR – PR and Communications Consultant, twofourseven (@twofourseven)
- Philip Sheldrake – Partner, Influence Crowd LLP (@sheldrake)
- Stephen Waddington MCIPR – Managing Director, Speed Communications (@wadds)
- Robin Wilson – Director Digital PR & Social Media, McCann Erickson (@robin1966)
The panel aims to work across the CIPR to identify new opportunities, including social media measurement, publishing best practice social media guidelines, informal workshops to engage CIPR members with experts, and a series of interviews with some of the world’s leading social media thinkers and practitioners. Lots has happened in 2010 and lots more is planned for 2011.
I attended my first meeting last week and some things to look out for in the short term are:
CIPRtv – the monthly TV channel from the CIPR covering topics such as Big Society, digital democracy and providing a chance to see some of the industry’s leaders in the spotlight.
Social media guidelines for practitioners, currently on the wiki and due to be released in updated form early April.
The CIPR’s April conference on Social Media – information coming soon here
We’re currently formalising our plan and outputs for the coming 12 months and I’ll publish it here as well as on the wiki when it is ready. In the meantime, keep up to date by following the CIPR’s twitter feed and wiki or dropping any of us a line.
The CIPR is piloting a national mentoring scheme for its members, starting in March 2011.
The CIPR hopes the annual programme of one-to-one personal engagement will develop and coach PR practitioners to achieve more from their careers.
Each mentor will go through training on the mentoring process, which will include guidelines on levels of engagement, expected commitment and what mentees should get from the scheme. The role of mentors may vary from the need to act as a role model, a sounding board, a guide and a skills developer to an advocate and a champion.
It is hoped the scheme will help advance the practice, professionalism, educational standards and status of public relations within the UK.
via CIPR plans to launch mentoring scheme to develop and coach PR staff – PR and Public Relations news – PR Week.
My thoughts: I think this is a GREAT idea.
Throughout my career, I have been fortunate to be mentored by some of the best in the industry. I think formal processes around mentoring don’t always work such as strict timing, format etc) but putting people in touch with senior figures they like and respect is invaluable as is the possibility of external references, networking opportunities and learning from beyond the walls of your own agency.
Ditto for senior bods, I find I learn as much from the people I have mentored as they probably did from me. Very worthwhile.