1 – can you distil the brief and say it back to the prospect concisely?
2 – do you know who the prospect’s audience is, not just in broad terms but what they look like, where they shop, how they behave?
3 – do you know the last 5 big campaigns/stunts/ideas done in the client’s industry, what has worked recently. What do you need to avoid for sake of repetition?
4 – do you know the last 3 things the prospect did that really worked? What have they tried and failed to do well….
5 – do you understand the client’s key business problem….
Filed under: PR | Leave a Comment
Tags: new business, pitching, PR
Five mobile trends to watch and how you can get started today
- 85% of mobile devices will be web enabled by 2012
- Mobile search grew by 400% in the past year
- 33% of search have local intent
- 59% of people visit a local store after searching for it on a mobile device
via Google’s Five Step Mobile Strategy for Businesses – SocialTimes.com.
Filed under: mobile technology | Leave a Comment
Tags: business, marketing, mobile, smartphone
links for 2011-07-15
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These two events signal the shift that's coming. The age of social media as something spontaneous that reflects how we behave in the real world (the Weiner approach) is coming to an end. We are entering an age of social business: a purposeful, planned, orchestrated, and integrated way of doing business in a social context which may feel personal to the outside world but combine complexities internally within organizations that will need navigating. As further evidence to the shift, one can look to technology for yet another clue.
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…I make up for in enthusiasm…..apparently. Ah well, at least I am skinny in the picture….
Filed under: social media | Leave a Comment
Tags: bmcmichael, Infographic, Twitter, visually
