PRWeek set out to pinpoint the five key trends that will define 2011. We began by canvassing senior PR professionals, asking them their views on what would be the defining events, technology, media happenings and other trends this year.
Around 40 predictions were generated. These ranged from the obvious, such as: 'The Royal Wedding will dominate the media in 2011,' to the frankly bizarre: '2011 will see the first self-cleaning baby that sleeps through the night.'

But if there’s one thing that isn’t over it’s digital, which is why I get grumpy when I hear people talking post-digital trash. I understand what they’re trying to say. Hell, some of my best friends are post-digital. They’re suggesting digital is everyday and normal, that it shouldn’t be treated as something special. That ordinary, real people don’t regard digital as something different or extraordinary. And that we should be looking beyond the technology and focusing on human fundamentals.

What Glee Means for Twitter & TelevisionBy MIKE MELANSON of ReadWriteWebPublished: January 19, 2011SIGN IN TO E-MAILPRINT When you watch TV, do you watch with a smartphone in-hand or a laptop by your side, so you can keep up with what everyone is saying on Twitter? One TV show, more than the rest, has captured the attention of the Twitterverse and its popularity has implications for both Twitter and television.

ew research into the science of rumours suggests Obama's approach may be a sounder strategy – and the reasons why it makes sense suggest that we misunderstand both how rumours work and why they exist. Rumours, it turns out, are driven by real curiosity and the desire to know more information. Even negative rumours aren't just scurrilous or prurient – they often serve as glue for people's social networks. And although it seems counterintuitive, these facts about rumour suggest that, often, the best way to help stem a rumour is to spread it. The idea of "not dignifying a rumour with a response" reflects a deep misunderstanding of what rumours are, how they are fuelled, and what purposes they serve in society.

Information is the capital market of Washington, so you know something that other people don’t know and you know something earlier than other people know it is a formulation for increasing your status and power

The iconic Goonhilly Satellite Earth Station on Cornwall’s Lizard peninsula could once again play a ‘starring’ role at the forefront of technology.

Every day, before leaving the office, save a few minutes to think about what just happened. Look at your calendar and compare what actually happened — the meetings you attended, the work you got done, the conversations you had, the people with whom you interacted, even the breaks you took — with your plan for what you wanted to have happen. Then ask yourself three sets of questions:
How did the day go? What success did I experience? What challenges did I endure?
What did I learn today? About myself? About others? What do I plan to do — differently or the same — tomorrow?
Who did I interact with? Anyone I need to update? Thank? Ask a question? Share feedback?

2010 was a landmark year for digital, with iPads, Old Spice, Angry Birds, Chatroulette and Wikileaks becoming buzzwords, while standout company Facebook went 'Places', got its own movie and found its CEO becoming Time magazine's Person of the Year. Netimperative looks back over the past 12 months to find the events that helped shape the digital industry as it heads into 2011…

BY MOST conventional measures, Britain’s newspapers look doomed. Young readers are abandoning them for the internet and television. The Daily Express and the Daily Mirror, both tabloids, have shed about two-thirds of their circulation since the mid-1980s. Yet Evgeny Lebedev, co-owner of the Independent and the Evening Standard, is optimistic. “People are hailing the death of newspapers,” he says. “But if you go into the Tube, you’ll see almost everybody is reading one.”