Trendwatching.com – consumer trends firm – defines the big trends for the coming 12 months in a usable, "applyable" way
Business as unusual
Urbany
Real time reviews
Fluxury
Mass mingling
Eco-easy
Tracking and alerting
Embedded generosity
Profile myning
Maturialism
Analyst house cites following as killer mobile apps between now and 2012:
No. 1: Money Transfer
No. 2: Location-Based Services
No. 3: Mobile Search
No. 4: Mobile Browsing
No. 5: Mobile Health Monitoring
No. 6: Mobile Payment
No. 7: Near Field Communication Services
No. 8: Mobile Advertising
No. 9: Mobile Instant Messaging
No. 10: Mobile Music
Another go at monetising social media in the context of tying it into corporate financial success…not easy and throws up lots of questions (prob very familiar to those in PR) about how to translate increased awareness into filthy lucre…