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He's "baffling and abrasive, and at times sounds directly personal." No shit. Suralun upsets yet another huge wodge of the business demographic….
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Job's law perhaps the most costly / irritating whilst Wilbur and Starbucks' laws make a mighty fine breakfast.
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Another go at monetising social media in the context of tying it into corporate financial success…not easy and throws up lots of questions (prob very familiar to those in PR) about how to translate increased awareness into filthy lucre…