10m online consumers in the UK said they have conducted a transaction using a mobile device in the last year. However, in what should be a convenient and simple way to shop, 83% of these consumers experienced problems when they attempted to complete their mobile transactions.
While this is perhaps not surprising for such a young channel, the reaction of consumers is startling., The vast majority (75%) of online adult consumers believe that there is no excuse for a mobile transaction not completing on the first attempt.
But the surprising statistics don’t stop there. The majority of mobile consumers actually said that conducting a mobile transaction should yield a better shopping experience than making the same purchase in store (51%) or at a computer (52%).
In other words, same business proposition, just a different platform.