I woke up today to news that wasn’t terribly surprising, but still seemed strange to see. Google had lost its spot atop the “Most Valuable Company” list, unseated by Apple. Google had dropped to a valuation of $111 billion, with Apple moving up to $153 billion.
With that news came the drove of headlines:
Apple Picked as World’s Best BrandApple Brand Overtakes GoogleApple Ousts Google in Brand ValueI could go on with the entire list, as it seems that everyone was quick to jump onto the news. Interestingly though, in the entire discussion section on Techmeme, not one headline referred to the fact at hand: A brand’s monetary value isn’t the whole of what matters.