Posts Tagged ‘PR’
Thanks for pitching our business……..you’re the winner! We loved your ideas, we loved your team but most importantly, we loved your strategy and how honest you were about how we needed to change……. …..now can you write a tactical plan as we really need to hit the ground running and show some results. Sound familiar? [...]
Filed under: PR | 1 Comment
Tags: client, planning, PR, strategy
1 – can you distil the brief and say it back to the prospect concisely? 2 – do you know who the prospect’s audience is, not just in broad terms but what they look like, where they shop, how they behave? 3 – do you know the last 5 big campaigns/stunts/ideas done in the client’s [...]
Filed under: PR | Leave a Comment
Tags: new business, pitching, PR
Over the past few years I’ve had lots of discussions with friends and ex-colleagues about whether their employers see value in their blogging efforts, networking efforts or whether they see it as a distraction from the commercial elements of the role. Even in today’s social and search driven world, many companies don’t seem to “get” [...]
Filed under: branding, Uncategorized | Leave a Comment
Tags: agency brand, employers, HR, personal brand, PR
it’s all just a big churn fest….
Churnalism or news? How PRs have taken over the media As press releases and hoax stories flood newsrooms, the Media Standards Trust has found a way to sift fact from fluff via Churnalism or news? How PRs have taken over the media | Media | The Guardian.
Filed under: PR | Leave a Comment
Tags: churnalism, media, PR
social media, the CIPR way
Before leaving for maternity leave last year, I was invited to be part of the CIPR’s social media panel along with: Daljit Bhurji ACIPR – Managing Director, Diffusion (@Daljit_Bhurji) Mark Borkowski – Managing Director, Borkowski (@MarkBorkowski) Rob Brown FCIPR – Managing Director, Staniforth (@robbrown) Stuart Bruce MCIPR – Managing Director, Wolfstar (@stuartbruce) Dominic Burch – [...]
Filed under: CIPR social media panel | Leave a Comment
Tags: CIPR, PR, social media, social media panel
