Some interesting stuff I read this week (muchos hat tips to those involved):

• Trendwatching.com’s December 2008 Trend Briefing, covering half a dozen consumer trends for 2009
• The downturn’s new rules for marketers – The McKinsey Quarterly – downturn new rules for marketers – Marketing – Sectors & Regions
• UK media set for thousands more job cuts-analysts | Entertainment | Industry | Reuters
• Properoldskool Mixtapes
• Aida Edemariam: New media are not so different after all | Technology | The Guardian
• Do better work than you’ve ever done before… and shoot the loss leaders dead
• Contemplating the currency of communication. E-mail E-fail
• Top obrand tags
• The twelve people you (should) meet on Twitter – Bringing Nothing To The Party: Official Blog Of New Media Whore Paul Carr
• escherman.wordpress.com/2008/12/04/pr-is-so-over-why-dennis-howlett-is-right/
• Paul Carr challenges Evening Standard film critic to try Twitter for a week | Technology | guardian.co.uk
• Technorati: State of the Blogosphere 2008

At first I just groaned, seriously questioning whether I have time for anything else digital but over the course of yesterday, I blipped a few tracks and started following a few familiar faces and it is definitely growing on me.

So what is it? In short, it is like the secret love-child of Twitter and Last.fm…

A music sharing site where you post short messages (like tweets…but called blips) with a track attached. The timeline builds up a story accompanied by music documenting your friends’ day. You play the timeline and have music on all day selected by your friends.

You can upload your tunes and give people cred (called props) based on what you think to their tunes.

You can also link it last fm but I don’t know how so check their FAQ for that.

Oh and you can send your blips to other soc networks like Twitter etc too…which frankly I find annoying but hey, just my opinion!

Anyway, blip me here and decide what you think.