Posts Tagged ‘marketing’
Some of the world’s largest brands, including Coca-Cola and McDonald’s have recently given marketers senior roles in the boardroom. The fast food giant’s UK arm, as well as ING Direct, Match.com and Quorn all have former marketers as their chief executive, while Reckitt Benckiser’s incoming global CEO Rakesh Kapoor has run marketing for the company […]
Filed under: business | Leave a Comment
Tags: leadership, management, marketing
Five mobile trends to watch and how you can get started today – 85% of mobile devices will be web enabled by 2012 – Mobile search grew by 400% in the past year – 33% of search have local intent – 59% of people visit a local store after searching for it on a mobile […]
Filed under: mobile technology | Leave a Comment
Tags: business, marketing, mobile, smartphone
Do you have customers or members? If you changed your model to have members instead, what would that look like? If people had to subscribe, or be admitted, or apply… and if you had to please the membership, not convert new strangers. The web likes businesses that have members. via Seth’s Blog: Do you have […]
Filed under: business, marketing | 1 Comment
Tags: marketing, Seth Godin
I went along to a lecture by Clay Shirky at the ICA this week and as ever, he was interesting, lively and provided plenty of food for thought. I have been meaning to blog mine all week and am eventually getting there but man, 140 characters have a lot to answer for! Clay spoke about […]
Filed under: marketing | Leave a Comment
Tags: clayshirky, gapingvoid, hughmcleod, marketing, social sector, third sector
