Posts Tagged ‘management’
Some of the world’s largest brands, including Coca-Cola and McDonald’s have recently given marketers senior roles in the boardroom. The fast food giant’s UK arm, as well as ING Direct, Match.com and Quorn all have former marketers as their chief executive, while Reckitt Benckiser’s incoming global CEO Rakesh Kapoor has run marketing for the company […]
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Tags: leadership, management, marketing
no assholes, no gunslingers….
The “keep it simple, stupid” guide to running a PR agency courtesy of David Brain. Good read.
Filed under: PR | Leave a Comment
Tags: agency, management
I am often sceptical of newspaper supplements as just ending up as train floor fodder but yesterday’s Barclays sponsored guide called “The Road to Recovery: A blueprint for business” had some interesting stuff in it. A piece by Stefan Stern (of whom I am a big fan) caught my eye as it focused on boosting morale […]
Filed under: business | Leave a Comment
Tags: business, HR, management, recession, staff morale, stefan stern
