London’s Tech City project received a boost from Google last night as the search giant announced that it had signed a 10-year lease on a seven-story office block.The new deal, which Google said was the first step in its commitment to support the Tech City start-up community, does not affect the location of Google’s main London HQ in Victoria, but is a coup for the Government-backed project to build the so-called “Silicon Roundabout” area of east London into a rival to Silicon Valley. Google declined to comment on how much the deal was worth but said it was significant.
via Google’s Tech City ‘launchpad’ welcomed by George Osborne – Telegraph.
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Tags: google, silicon roundabout, start ups, tech hub
Thanks for pitching our business……..you’re the winner!
We loved your ideas, we loved your team but most importantly, we loved your strategy and how honest you were about how we needed to change…….
…..now can you write a tactical plan as we really need to hit the ground running and show some results.
Sound familiar?
There is nothing better than winning and starting work on a shiny new account…the ideas are overflowing, enthusiasm is high and the team is desperate to show what they can do and wow their newest client.
But don’t rush. Get it right at the beginning and the ideas you proposed will work. Pick up where the old agency left off (which probably wasn’t working or they wouldn’t have changed) and you are doomed to fail the same way!
Whilst demonstrating value quickly is paramount with a new client, if you don’t spend time getting the strategy right at the beginning of an engagement, the chances are you’ll never get opportunity to make the tweaks you recommended and that the client hired you for.
Filed under: PR | 1 Comment
Tags: client, planning, PR, strategy
Mary Poppins on gamification
Essentially it is getting tasks done through gaming or according to the wiki page it “is the use of game design techniques and mechanics to solve problems and engage audiences”
Basically, this:
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Tags: gamification, mary poppins
According to GetWorkSimple, the majority of employers now accept that teleworkers are more productive than their office based colleagues. With rising costs of travel and increased focus on the bottom line, many companies too are adopting a much more progressive approach to working policies as way to increase productivity and reduce office related costs.
Great news for non-london based PR types and even better news for working parents.
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Tags: employment policy, flexible working, teleworking
links for 2011-08-23
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The tool for display advertising analyses the impact of advertising creative by tracking user eye movement. A pilot for BBH-clients Lynx, Audi and Barclays launched last week.
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Futurist and author Kevin Kelly posits that in 10 years time, each of us will carry 2 computing devices on us: "one general purpose combination device, and one specialized device (per your major interests and style)." He also predicts that we will wear on average 10 computing things: "We'll have devices built into belts, wristbands, necklaces, clothes, or more immediately into glasses or worn on our ears, etc."
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