Archive for the ‘social media’ Category


Worldwide social network ad revenues will reach $5.54 billion this year, eMarketer estimates, with just under half that amount, $2.74 billion, coming from the US market. Revenue growth is solidly in the double digits in the US, but even more rapid growth elsewhere will mean spending outside the country will account for a slightly greater [...]


A great summary of the way brands are approaching Google+ and what is in it for them from Andrew Blakeley @ The Wall Blog – They don’t see this as a “Facebook killer” and said several times during the meeting, “you’ll still need Facebook, and you’ll still need Twitter” – They don’t see it as [...]


The level to which we are forced to censor ourselves is even more damaging than our social media-induced group-think. Most people are afraid to be completely honest with what we share, because of the capricious nature of the public. This makes us innocuous caricatures who live in fear of offending anyone. Social media sharing is [...]


Editor’s note: Software companies talk to their customers about collaboration, but do they deliver it in their own operations? Historically, most have focused heavily on the concept of small teams and everybody getting into a room and solving issues. Collaboration was real time, face-to-face and ad hoc. But the exigencies of today’s market, the market [...]



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