Archive for the ‘branding’ Category
A great summary of the way brands are approaching Google+ and what is in it for them from Andrew Blakeley @ The Wall Blog – They don’t see this as a “Facebook killer” and said several times during the meeting, “you’ll still need Facebook, and you’ll still need Twitter” – They don’t see it as [...]
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Tags: brands, google, social media
The (CoolBrands) ranking, which has been running since 2001, has become the definitive guide to the world’s coolest companies. This year’s list is topped by luxury car brand Aston Martin, which has held the top spot for four of the past five years. It sheds light on what exactly constitutes cool in 2012. The CoolBrands [...]
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Tags: coolbrands
Over the past few years I’ve had lots of discussions with friends and ex-colleagues about whether their employers see value in their blogging efforts, networking efforts or whether they see it as a distraction from the commercial elements of the role. Even in today’s social and search driven world, many companies don’t seem to “get” [...]
Filed under: branding, Uncategorized | Leave a Comment
Tags: agency brand, employers, HR, personal brand, PR
